The Downfall Of CrossFit & The Future Of Fitness - Will Ahmed - #943

Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without letting it control you? Expect to learn why CrossFit is so unpopular now and what happened to its falloff, what the broad trends of fitness are across the globe, how to get past your self-doubt and stop being so hard on yourself, how to deal with rejection better, what it is like hanging with the world’s best athletes, how to avoid being a prisoner of your wearable fitness data, and much more… Timestamps: (00:00) The Downfall of CrossFit (04:34) Recent Global Trends in the Fitness Industry (13:11) How Being an Only Child Influences You (17:31) Overcoming Self-Doubt (25:01) Balancing Ambition & Gratitude (34:44) Running a Company While Experiencing Grief (39:18) Finding Out What You Truly Want (43:18) The Journey of Pursuing What You Want (56:27) The Romanticisation of Failure (01:10:41) Learning From the World’s Best Athletes (01:19:31) Getting Trapped in Over-Optimisation (01:32:14) The Real Costs of the Outcome…