11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Timestamps: (0:00) How Five Guys Manipulated the Market (7:43) Is Price Relativity the Best Marketing Trick? (18:51) The Illusion of Effort in Marketing Psychology (25:00) Is AI About to Change the Market Forever? (29:30) The Genius Behind Splitting the G (34:09) How Liquid Death Built Killer Branding (42:38) Why Reducing Frequency Increases Enjoyment (48:54) Does Influencer Marketing Actually Work? (55:01) KFC's Secret of Scarcity (01:02:25) Positive vs Negative: Why Framing is Everything (01:08:21) Hacking the Smart Consumer (01:20:25) Why Taglines are So Effective (01:24:57) Are Marketers Still Fighting the Semmelweis Reflex? (01:31:54) Where to Find Richard Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free sample o…