History of WWE 1997 Royal Rumble: Taco Bell Coupon Tickets

In this episode, we dive deep into the full history of the Royal Rumble 1997, including the bizarre and now-legendary Taco Bell coupon ticket promotion that helped pack the Alamodome with over 60,000 fans. From how the promotion worked, to why WWE needed it, to the long-term impact it had on ticket sales and fan perception, nothing is left out.