HBO's no good very bad rebrand

Names are hard — but they don't have to be this hard. Nilay, David, and The Verge's Jake Kastrenakes start the show with some personal news, before digging into the monumentally silly thinking behind Warner Bros. Discovery re-re-naming its streaming service HBO Max. After that, and some more streaming news, we turn our attention to the gadget news of the week, including the long-awaited release of CarPlay Ultra and the latest announcements from the Android team at Google. Finally, in the lightning round, it's time for Brendan Carr is a Dummy, some debate on the future of Airbnb, and a brief party speaker update. Because the mystery continues. Further reading: It’s not Max, it’s HBO Max Max was an all-time bad rebrand How HBO’s creatives survived corporate chaos ESPN’s standalone streaming app launches this fall for $30 a month Fox One streaming service will arrive just in time for football season Netflix’s ad tier is growing really fast — and that means more ads Netflix is bringing back Star Search as a live show YouTube will stream an opening week NFL game for free Peacock’s NBA coverage will add an overlay with live shot stats Apple’s CarPlay Ultra is finally here, if you have a…