Closing Your Eyes Is Not An Excuse

In Richard III , Shakespeare has a scene where Brackenbury is handed orders from Richard by two men who clearly plan to murder the King’s brother. His response echos down through the ages as an example of willful and cowardly ignorance. As he replies after reading the orders: I am in this commanded to deliver The noble duke of Clarence to your hands. I will not reason what is meant hereby Because I will be guiltless from the meaning. This idea that we can close our eyes to the implications of something and therefore remain unstained by it is common. Shakespeare knew this. It’s the story of Seneca tutoring Nero in the arts of persuasion and strategy and then pretending that he did not know that he was putting a loaded weapon in the hands of a madman. It was the many leaders before the Second World War who read Hitler’s works but refused to take them seriously—to tell themselves they didn’t know what he would do when he had power. It’s the bosses (and investors) at Uber and Facebook who knew their respective companies had installed a win-at-all costs mentality and then pretended to be shocked when the winning came at a very high cost. It’s the story of the boards of directors and the…