What Everyone Needs to Know About Design & The Science of Conversation

Ever notice that the more money you have in your wallet, the more likely you are to spend it? Well, it is actually more complicated than that. This episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ Ever hire someone to design a logo or brochure or website and have them present it to you and ask, “What do you think”? It has happened to me and my problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what people will think when they see it or what motivates people to respond. If you have ever found yourself in the same boat you will want to listen to my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Listen as she explains how people react to design elements and how to better design anything. When your doctor takes your blood pressure – does he check both…