SYSK Choice: The Power of Word-of-Mouth Marketing & Why Dogs Love Us

Want to know if someone you like is truly compatible with you? Check out their taste in music. This episode begins with an interesting look at how your taste in music can have a big impact on who you are attracted to and who may be attracted to you. Turns out you can tell a lot about someone by the tunes they listen to. http://www.medindia.net/news/Music-Predicts-Sexual-Attraction-80223-1.htm I often urge you to tell other people about this podcast because word-of-mouth marketing is considered to be one of the most effective and powerful methods to spread the word about an idea, or product or - yes a podcast. So who starts word of mouth marketing about something and what causes it to spread? Ted Wright, CEO of a marketing firm called Fizz and author of the book Fizz (https://amzn.to/2lLeUiA) is an expert on this subject. Listen as he joins me to explain how word-of-mouth marketing works and how you can make it work for your ideas or business. How clean is the air in your home? Probably not as clean as you think and probably not as clean as it could be. Listen to hear how you can easily make your indoor air a lot healthier. (Source: Jeff May, author of “My House Is Killing Me!” (htt…