Why Perfectionists Aren’t So Perfect & How Advertisers Target You

As the weather gets warmer, people wear flip flops. While they may be easy and convenient, there are some problems with flip flops. This episode begins with some advice if flip flops are part of your warm weather wardrobe. https://abc7.com/archive/6266861/ Being a perfectionist may seem like a good thing. After all, if you are going to do something, why not do it right? Still, striving for perfection may not be wise in a world where “good enough” is just fine in many cases. Joining me to discuss why perfectionists are the way they are is clinical psychologist Dr. Elizabeth Lombardo author of the book, Better Than Perfect: 7 Strategies to Crush Your Inner Critic and Create a Life You Love (https://amzn.to/32tNfDb). Hearing what she has to say could take a lot of pressure off of you. Every day, there is a lot of advertising coming at you. That’s not necessarily bad, but a lot of that advertising doesn’t register with you at all. Joining me to discuss how advertising works is marketing expert Neale Martin author of the book Habit: The 95% of Behavior Marketers Ignore (https://amzn.to/2LGFc02). You’ll be surprised to discover how many ads you are exposed to every day and why some work…