SYSK Choice: How Choice Architecture Works & The Benefits of Selfishness Done Correctly

Seems like everyone hates passwords. If they are too random, you forget them. If they are too obvious, you could be hacked. This episode begins with a quick and easy formula to create passwords that are easy to remember and no one else will ever guess. Source: Eran Katz author of Where Did Noah Park The Ark (https://amzn.to/3at5fmx). When you make a choice – any choice, your decision is influenced by so many factors. For example, the order the options were presented to you and who presented them has an influence on your choice. There is a name for this. It is “choice architecture” and it is fascinating and important to understand. One of the leading experts on choice architecture is Eric Johnson, Director of the Center for Decision Sciences at The Columbia Business School and author of the book The Elements of Choice: Why the Way We Decide Matters (https://amzn.to/3mK49bN). Listen as Eric reveals how other people and situations influence what you choose and how you influence the choices other people make – even if you don’t realize it. Most of us probably think that being selfish is wrong. However, that may be a false belief. In fact, maybe we should all be a little more selfish a…