The Proof That Simple is Always Better & The Amazing Story of Pockets

If you are getting less than 7 hours of sleep per night (and most people are), that can be a real problem. And the problem is more than just feeling a little sleepy the next day. This episode begins with a stark example of how just a little more sleep each night can make a world of difference and how too little sleep is affecting your life in a negative way. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple is better than complicated - every time, every place and in everything. Yet, people tend to complicate things. Listen to my guest and you will understand why clear and simple messaging works best and exactly how to do it. Joining me is Ben Guttmann, a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, and he is the author of the book Simply Put Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). Chances are the clothes you are wearing have pockets. And you probably have something in those pockets. Hard to imagine life without them. Yet, pockets are only about 500 years old. So where did they come from? How hard are they to add to clothes? Why do they come in different sizes and put…