Why Your Memory is Perfectly Imperfect & How to Love Better

Everyone knows that $19.99 is really $20. And we know that gas sold at $3.49 and 9/10 per gallon is really $3.50. We get it. So why do retailers and gas stations still price things this way? The answer is more interesting than you might think so we begin this episode by explaining what’s going on.https://www.theatlantic.com/business/archive/2015/01/the-psychological-difference-between-1200-and-1167/384993/ Your memory isn’t as good as you like to think. You forget a lot of things and your memory distorts a lot of other things so that what you remember to be true – isn’t. Given how sophisticated the human brain is, why are our memories so prone to error? That’s a fascinating question I explore with Gillian Murphy, an associate professor in the School of Applied Psychology at University College Cork and coauthor of the book Memory Lane: The Perfectly Imperfect Ways We Remember (https://amzn.to/41J9nu1). What does it mean to love well? Whether a lover, a friend or family member, there are people in your life you love who you could probably love better. What might that look like? Here with some insight into this is Yung Pueblo who has sold over 1.5 million books worldwide that have bee…