Why You Buy: The Science of Shopping & Turning Setbacks Into Success

Your body temperature is about 98 degrees. So why does it feel so hot when you walk outside in 98-degree heat? Shouldn’t you feel just right? I’ll explain all this as I begin this episode. https://www.mentalfloss.com/article/50080/why-do-we-feel-hot-temperatures-lower-our-body-temp We all know that stores and online retailers use strategies to influence how we shop and how much we buy. There are the obvious ways they do it and some subtle ways you may miss. Yet, when you understand these strategies, it can make you a better shopper and make you immune to their manipulation. Here to take us behind the scenes of the retail world is Kate Hardcastle. She has worked with iconic brands such as Disney and American Express and she is the author of the book The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy (https://amzn.to/3TLXgrr). Life is full of setbacks. You get fired, you break up with the love of your life, you get sick… there are always setbacks. Yet, you often hear people say in hindsight, “It was the best thing to ever happen to me!” As horrible as setbacks feel when they happen, they can set you up for great success. Here to explain how is Amy…