How Your Sense of Taste Really Works & Why Sports Fans Care So Much

Driving with a cold might seem harmless — but research suggests even mild illness can seriously impair reaction time, focus, and judgment. Could driving while sick actually be more dangerous than driving drunk? This episode begins with some surprising evidence about what happens when you get behind the wheel with a cold or flu. https://www.dailymail.co.uk/health/article-2283323/Dont-sniffle-drive-Driving-cold-dangerous-drunk-driving.html Why do some people love foods that others can’t stand? And why do foods you hated as a child sometimes become favorites later in life? Taste feels subjective, but it’s driven by biology, psychology, memory, and expectation. Beth Kimmerle joins me to explain how taste and flavor really work — and how our preferences can change over time. Beth is a sensory science expert who literally tastes food for a living (yes, her tongue is insured). She’s founder of Attribute Analytics and author of several books on sweets and flavor, including Chocolate: The Sweet History. (https://amzn.to/4s92MEB). Being a sports fan can feel deeply personal — victories feel like our wins, losses feel painful, and loyalty can last a lifetime. But why does sports fandom inspir…