The Truth About Love at First Sight & What the UFO Videos Actually Show

People will go to ridiculous lengths to avoid paying fees. Adding extra items to an online order just to get “free” shipping. Avoiding ATM fees like they’re a personal insult. Or driving across town to save a few cents on gas. There’s actually a fascinating psychology behind why humans hate fees so much—and why “free” has such unusual power over our decisions. https://www.stlouisfed.org/publications/page-one-economics/2025/apr/psychology-of-free-how-price-of-zero-influences-decisionmaking Most people dismiss the idea of “love at first sight.” How can you fall deeply for someone you barely know? Yet for some people, intense romantic attachment happens incredibly fast—and repeatedly. Researchers call this tendency “emophilia,” and it can dramatically affect relationships, judgment, and emotional wellbeing. Daniel Jones, who studies romantic attraction, personality, and deception at the University of Nevada Reno, explains why some people are wired to fall in love quickly, why those relationships can feel so powerful, and why understanding emophilia may help explain a lot of modern dating behavior. He is author of Falling Fast: The Perils and Possibilities of Emophilia (https://amzn.to…