From the Vault: The Gods Must Be Counterintuitive

What’s the key to a lasting myth, a captivating religion or a sensational film pitch? Some cognitive scientists and anthropologists argue that the key is a minimally counterintuitive narrative: the right balance of the mundane with just a dash of the unreasonable and unexpected. Join Robert and Joe as they discuss the minimal counterintuitiveness effect. (Originally published August 2, 2018) Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.