PREMIUM: How Branding Replaced Facts in Politics

What unites Trump and Obama, Pepsi and Coca-Cola, the far right and the far left? They’re all brilliant at defining their brands. They have a clear narrative. They can tell a compelling story about the world and their place in it. So much of life, of business, of social media, of political parties and social movements is shaped, these days, not by facts … Thank you for subscribing. Leave a comment or share this episode .