The Southern Strategy

In the decades following the Civil War, African Americans reliably voted for the Republican Party, which had led the efforts to outlaw slavery and enfranchise Black voters; and white southerners reliably voted for the Democratic Party. When Black voters started to vote for Democratic candidates in larger numbers, starting with the 1936 re-election of FDR, whose New Deal policies had helped poor African Americans, Republicans began to turn their sights toward white Southern voters. By the 1964 Presidential election, Republican Barry Goldwater was actively courting those voters, winning five states in the deep South, despite his otherwise poor showing nationwide. Republican Richard Nixon successfully refined the strategy in his 1968 defeat of Democrat Hubert Humphrey. In the following decades, the Republican Party continued to employ the Southern Strategy, eventually leading to a complete realignment of the parties. Joining me for a deep dive on the Southern Strategy is Dr. Kevin M. Kruse , Professor of History at Princeton University, author of several books on the political and social history of twentieth-century America, and co-editor with fellow Princeton History Dr. Julian E. Ze…