Much Ink Spilled Over Sweet Baby Inc (And Sanrio)

On this week’s episode, Nathan, Chris, and Riley discuss the wild (and wholly inaccurate) conspiracy theory surrounding a small video game narrative studio called Sweet Baby Inc, which has recently taken the internet by storm. It begins with “wokeness” in video games and ends with multi-trillion-dollar investment company Blackrock, so buckle up – and if you feel your brain begin to melt, don’t worry, that’s normal. After that we dig into Chris’ long-awaited piece on Sanrio, the Japanese company that tried to create a film empire to rival Disney but mostly just ended up making a bunch of weird shit. Chris spent months researching the piece, so there’s tons to talk about. Then we spend some time ruminating on WB’s no good, very bad week, during which it doubled down on live-service games – even after Suicide Squad, a live-service game, flopped hard – and shut down Rooster Teeth, the media company behind foundational online series Red vs Blue and numerous other shows and events besides. And while we go on to lament the slate of bland productions companies are churning out when they’re not just completely setting fire to completed movies, we do learn of some bright spots, like a YouTub…