The Measure of All Things: Phenomenology, Design, and the Human Experience | Christian Madsbjerg

In Episode 14 of Hidden Forces , host Demetri Kofinas speaks with Christian Madsbjerg. Christian Madsbjerg is the founder of ReD Associates, a consultancy group focused on helping companies bridge the qualitative divide between themselves, their products, and their customers. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science to study human behavior. Instead of minimizing complexity, they embrace the non-linearities illuminated through human experience, helping companies reinvent themselves and their products from the bottom up. In today's conversation we examine the world from the perspective of human experience. This is what philosophers call "phenomenology." Rather than objectify reality, we will revel in its subjectivity. Rather than discount our senses in favor of hard data, we will discount the data in favor of our experience. Experience matters. Reality is messy. Data is fuzzy. The problem of consciousness is hard. Try as we might to fit the world to our models, reality has a stubborn way of eluding even the most disciplined researcher. The most experienced traders don't make decisions off of a sprea…