The AI Enshittification Bubble | Cory Doctorow

Aug 3, 2026 · 53m

In Episode 492 of Hidden Forces, Demetri Kofinas speaks with science fiction author, journalist, and digital rights activist Cory Doctorow—who coined the term "enshittification"—about why he believes the AI bubble will prove more damaging than the 2008 financial crisis and rival the equity sell-off of the 2020 Covid pandemic, the theory he has developed to explain why everything keeps getting worse, why the companies leading the AI boom are structurally unprofitable and existentially dependent on a runaway growth narrative, and where the value in AI may actually accrue once the bubble deflates or bursts entirely. The first hour covers the central argument of Doctorow's book on enshittification, which goes beyond simply describing how things are getting worse—from the extractive nature of online relationships to the soul-sucking experience of dealing with burned-out call-center operators and mindless chatbots—to put forward a theory for why, based on what has happened to competition, regulation, interoperability, and the bargaining power of workers. From there, they compare the prevailing business models and unit economics of the early web companies and large platforms to those lead…

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